I read about this in a blog a couple weeks ago and that evening installed it on MJM Ecommece’s site. It’s a rather nice looking tool and simply takes what you get in Google Analytics (site overlay report) and makes it a little prettier. I’m using the free version of the tool at the moment …
Yearly Archive
for: ‘2008’
Google Matching Strategy: Broad, Phrase or Exact?
Google AdWords allows users to enter identical search terms with different matching options. For instance, you can purchase the broad match term Buy Books. Any search query that contains “Buy” and “Books” regardless of order or other terms used may display a paid search listing because of the broad match term Buy Books used.
However, most …
Keyword Strategy
I was going through a potential client’s existing keyword list for their paid search campaign and found an incredible hodge podge of terms that indicated a lack of clear objectives and strategy.
Whether you’re starting a new campaign or reorganizing a current one, you should ask yourself several questions, but, there is one I want to …
