Google AdWords allows users to enter identical search terms with different matching options. For instance, you can purchase the broad match term Buy Books. Any search query that contains “Buy” and “Books” regardless of order or other terms used may display a paid search listing because of the broad match term Buy Books used.
However, most …
Monthly Archive
for: ‘January, 2008’
Google Matching Strategy: Broad, Phrase or Exact?
Keyword Strategy
I was going through a potential client’s existing keyword list for their paid search campaign and found an incredible hodge podge of terms that indicated a lack of clear objectives and strategy.
Whether you’re starting a new campaign or reorganizing a current one, you should ask yourself several questions, but, there is one I want to …
