November is a big month for getting customers familiar with your online store and bringing them back for holiday shopping. The challenge is not becoming to discount oriented so that your customers are trained to only buy when there’s a sale. The promotions listed below will be broad in nature because there are so many …
Yearly Archive
for: ‘2009’
PPC Casestudy
Challenge
A west coast tanning salon chain is coming off it’s seasonal peak and entering what is historically the slow period. MJM’s challenge is to optimize the campaign so that traffic and conversions increase while controlling cost.
Medium
Paid Search (PPC/SEM)
Solution
The MJM Ecommerce team proactively sought to optimize the campaign to increase traffic and conversions while controlling …
Holiday Planning for Online Retailers: Paid Search
As you’re getting ready to ramp-up your PPC campaigns for the holiday be sure to check out the major retailers in your category for valuable competitive information. When you look at the major retailers or competition look for product identifiers. While you and a competitor might carry a similar product, your competition might use a …
Holiday Planning for Online Retailers: Merchandising
Planning is the difference between success and failure. One of the additional benefits of planning is it makes life easier during the hustle and bustle of the holiday rush. Well, it may not make it easier in terms of longer lunch breaks, but, it’ll allow you to do other things that generate incremental revenue. Here …
Holiday Planning for Online Retailers: Shipping
One of the worst situations you can find yourself in is not being able to fulfill the orders you’ve worked so hard to generate. Prepare by assessing your previous holiday outbound shipping needs and adjust for this year by taking into account your forecast. Here are some considerations to keep in mind while you’re planning:
Staff
Your …
Woopra: Better Than TV
This is my third post on Woopra…no, I’m not paid by them! Just this morning, over the course of 15 minutes, I watched three customers come to one of the sites we manage and make a purchase. They came from different parts of the country and two bought form the same designer. It was interesting …
Holiday Planning for Online Retailers: Promotions
This is separate from online marketing and a lot of what is mentioned below depends on what your platform can handle. If you have a flexible platform, you can get creative in the promotions you offer and that can open new doors to incremental sales.
When I set out to create promotions, I lay out some …
