Google AdWords allows users to enter identical search terms with different matching options. For instance, you can purchase the broad match term Buy Books. Any search query that contains “Buy” and “Books” regardless of order or other terms used may display a paid search listing because of the broad match term Buy Books used.
However, most …
Author Archive
for: ‘Jules’
Google Matching Strategy: Broad, Phrase or Exact?
Keyword Strategy
I was going through a potential client’s existing keyword list for their paid search campaign and found an incredible hodge podge of terms that indicated a lack of clear objectives and strategy.
Whether you’re starting a new campaign or reorganizing a current one, you should ask yourself several questions, but, there is one I want to …
Customer Service
An issue that sometimes is overlooked or not given adequate resources is customer service. I’m going to write a series of posts addressing this important marketing and business function. Its important because for many of your website visitors, a phone call to your customer service is the only human interaction they’ll ever have with your …
When is it Time to Redesign Your Website?
Recently, a friend asked me when is a good time to redesign a website. There’s no easy way to respond to that because you have to evaluate a few things before you get to the answer. I responded by saying some due diligence should be done on the following aspects:
What is your competition doing? Look …
What Holiday Promotions Should You Do Online?
The holiday season tends to make or break many fiscal years and can be a time when owners and managers walk on pin-and-needles. Depending on what you’re selling, chances are there are many options for consumers to buy from and you need to set yourself apart from the competition. Promotions on your site can make …
Are You Loosing Customers at Checkout?
If you own or manage an ecommerce business then you’re probably always looking for a way to increase your revenue and that’s normal. We all want to make the most of our business ventures, otherwise, why are we in business? All too often the answer is refresh merchandising on the home page or increase marketing …
