Planning is the difference between success and failure. One of the additional benefits of planning is it makes life easier during the hustle and bustle of the holiday rush. Well, it may not make it easier in terms of longer lunch breaks, but, it’ll allow you to do other things that generate incremental revenue. Here …
Watercooler
Holiday Planning for Online Retailers: Shipping
One of the worst situations you can find yourself in is not being able to fulfill the orders you’ve worked so hard to generate. Prepare by assessing your previous holiday outbound shipping needs and adjust for this year by taking into account your forecast. Here are some considerations to keep in mind while you’re planning:
Staff
Your …
Woopra: Better Than TV
This is my third post on Woopra…no, I’m not paid by them! Just this morning, over the course of 15 minutes, I watched three customers come to one of the sites we manage and make a purchase. They came from different parts of the country and two bought form the same designer. It was interesting …
Holiday Planning for Online Retailers: Promotions
This is separate from online marketing and a lot of what is mentioned below depends on what your platform can handle. If you have a flexible platform, you can get creative in the promotions you offer and that can open new doors to incremental sales.
When I set out to create promotions, I lay out some …
Crazy Egg- Visitor Visualization Analytics
I read about this in a blog a couple weeks ago and that evening installed it on MJM Ecommece’s site. It’s a rather nice looking tool and simply takes what you get in Google Analytics (site overlay report) and makes it a little prettier. I’m using the free version of the tool at the moment …
Google Matching Strategy: Broad, Phrase or Exact?
Google AdWords allows users to enter identical search terms with different matching options. For instance, you can purchase the broad match term Buy Books. Any search query that contains “Buy” and “Books” regardless of order or other terms used may display a paid search listing because of the broad match term Buy Books used.
However, most …
Keyword Strategy
I was going through a potential client’s existing keyword list for their paid search campaign and found an incredible hodge podge of terms that indicated a lack of clear objectives and strategy.
Whether you’re starting a new campaign or reorganizing a current one, you should ask yourself several questions, but, there is one I want to …
Customer Service
An issue that sometimes is overlooked or not given adequate resources is customer service. I’m going to write a series of posts addressing this important marketing and business function. Its important because for many of your website visitors, a phone call to your customer service is the only human interaction they’ll ever have with your …
What Holiday Promotions Should You Do Online?
The holiday season tends to make or break many fiscal years and can be a time when owners and managers walk on pin-and-needles. Depending on what you’re selling, chances are there are many options for consumers to buy from and you need to set yourself apart from the competition. Promotions on your site can make …
