November is a big month for getting customers familiar with your online store and bringing them back for holiday shopping. The challenge is not becoming to discount oriented so that your customers are trained to only buy when there’s a sale. The promotions listed below will be broad in nature because there are so many …
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for: ‘Holiday’
Holiday Planning for Online Retailers: Paid Search
As you’re getting ready to ramp-up your PPC campaigns for the holiday be sure to check out the major retailers in your category for valuable competitive information. When you look at the major retailers or competition look for product identifiers. While you and a competitor might carry a similar product, your competition might use a …
Holiday Planning for Online Retailers: Merchandising
Planning is the difference between success and failure. One of the additional benefits of planning is it makes life easier during the hustle and bustle of the holiday rush. Well, it may not make it easier in terms of longer lunch breaks, but, it’ll allow you to do other things that generate incremental revenue. Here …
Holiday Planning for Online Retailers: Shipping
One of the worst situations you can find yourself in is not being able to fulfill the orders you’ve worked so hard to generate. Prepare by assessing your previous holiday outbound shipping needs and adjust for this year by taking into account your forecast. Here are some considerations to keep in mind while you’re planning:
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What Holiday Promotions Should You Do Online?
The holiday season tends to make or break many fiscal years and can be a time when owners and managers walk on pin-and-needles. Depending on what you’re selling, chances are there are many options for consumers to buy from and you need to set yourself apart from the competition. Promotions on your site can make …
