November is a big month for getting customers familiar with your online store and bringing them back for holiday shopping. The challenge is not becoming to discount oriented so that your customers are trained to only buy when there’s a sale. The promotions listed below will be broad in nature because there are so many …
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Holiday Planning for Online Retailers: Paid Search
As you’re getting ready to ramp-up your PPC campaigns for the holiday be sure to check out the major retailers in your category for valuable competitive information. When you look at the major retailers or competition look for product identifiers. While you and a competitor might carry a similar product, your competition might use a …
Holiday Planning for Online Retailers: Promotions
This is separate from online marketing and a lot of what is mentioned below depends on what your platform can handle. If you have a flexible platform, you can get creative in the promotions you offer and that can open new doors to incremental sales.
When I set out to create promotions, I lay out some …
What Holiday Promotions Should You Do Online?
The holiday season tends to make or break many fiscal years and can be a time when owners and managers walk on pin-and-needles. Depending on what you’re selling, chances are there are many options for consumers to buy from and you need to set yourself apart from the competition. Promotions on your site can make …
