On March 23rd, Google announced a new feature that really gets me excited because of its impact on campaign optimization. This new feature is the Search Funnels report in AdWords. Anyone who does search marketing understands the concept of the search funnel and its importance to customer/client acquisition. Be on the lookout for this tool …
Category Archive
for: ‘Analytics’
PPC Casestudy
Challenge
A west coast tanning salon chain is coming off it’s seasonal peak and entering what is historically the slow period. MJM’s challenge is to optimize the campaign so that traffic and conversions increase while controlling cost.
Medium
Paid Search (PPC/SEM)
Solution
The MJM Ecommerce team proactively sought to optimize the campaign to increase traffic and conversions while controlling …
Woopra: Better Than TV
This is my third post on Woopra…no, I’m not paid by them! Just this morning, over the course of 15 minutes, I watched three customers come to one of the sites we manage and make a purchase. They came from different parts of the country and two bought form the same designer. It was interesting …
Crazy Egg- Visitor Visualization Analytics
I read about this in a blog a couple weeks ago and that evening installed it on MJM Ecommece’s site. It’s a rather nice looking tool and simply takes what you get in Google Analytics (site overlay report) and makes it a little prettier. I’m using the free version of the tool at the moment …
Are You Loosing Customers at Checkout?
If you own or manage an ecommerce business then you’re probably always looking for a way to increase your revenue and that’s normal. We all want to make the most of our business ventures, otherwise, why are we in business? All too often the answer is refresh merchandising on the home page or increase marketing …
