On March 23rd, Google announced a new feature that really gets me excited because of its impact on campaign optimization. This new feature is the Search Funnels report in AdWords. Anyone who does search marketing understands the concept of the search funnel and its importance to customer/client acquisition. Be on the lookout for this tool in your AdWords report by going to Reporting > Conversions. Google is rolling this out over 30 days so you may not have it in your interface yet. Keep checking back. I’ll post more about this tool in the coming days.