What is Search Engine Marketing?
Search Engine Marketing (SEM) refers to contextual advertising on search engines in which the advertiser pays only when an ad is clicked on. This form of online marketing is also commonly referred to as paid search marketing or pay per click (PPC). The main SEM platforms are Google AdWords, Yahoo Search Marketing and Microsoft adCenter. Just as with organic search, Google AdWords will give you the most traffic of the three.
Why Should I Use Search Engine Marketing?
Search Engine Marketing is one of the quickest ways to generate targeted traffic. With near real-time reporting, we can tweak your campaign and get results fast. Paid search offers an array of targeting options that traditional (print, radio, TV) marketing channels do not. Because of this, you can achieve significant ROI levels.
If you have a new site and need to get traffic ASAP, you definitely need to check out paid search. If you’re an established site and want to generate incremental traffic, you should also use paid search. If your budget allows, paid search campaigns should be conducted on Google AdWords, Yahoo Search Marketing and Microsoft adCenter, capturing the most traffic possible. If you have a limited budget (say, $500), the focus should be on Google AdWords.
The reporting, tracking and targeting capabilities of PPC present many opportunities for campaign management. MJM can cross-reference your site analytics and paid search reports to discover terms that are generating qualified traffic for your site. Taking things a step further, we use conversion data to focus on terms that result in sales or leads. We can also target your PPC campaign to specific geographic areas if your business serves a specific area. All of these tools allow you to market to specific audiences, maximizing your budget to get the most return on your investment.
How Will MJM Add Value to Your Search Engine Marketing Campaign?
The MJM team has a combined 36 years of experience in Search Engine Marketing. This experience coupled with the latest PPC management technology gives us the ability to expertly develop, optimize and manage your search marketing campaign. By combining intuitive human input with technological expertise, we provide a campaign built around your specific needs and managed on a daily basis to increase traffic and conversions. Paid search is easy at first, but you will need expert management to truly benefit long term from paid search marketing and generate maximum ROI.
