What is Affiliate Marketing?
Affiliate marketing is a commission based online marketing channel where an online retailer places a banner or text link on another website. As the online retailer, you define the commission you will pay per sale/lead and only pay the commission when a sale/lead is successfully completed.
Why Should I Use Affiliate Marketing?
Affiliate marketing can be an easy and immediate channel for increased revenue. It is also very cost-efficient, since you only incur a marketing expense upon achieving a result. However, in order to make the most of this convenient strategy, a great deal of management is often required. Try to imagine that an affiliate is your salesperson and your affiliates’ network is your sales force. Your affiliates will require careful monitoring. Your online sales force consists of sites like Coupon Cabin or Coupon Mountain. Your affiliate network is the collection of affiliates you’ve accepted into your program. You can join an affiliate platform such as Commission Junction or LinkShare.
How Will MJM Add Value to Your Affiliate Marketing Campaign?
The MJM Ecommerce team will work to develop a profitable promotion/incentive plan that will attract quality affiliates into your network. MJM will directly communicate with key affiliates on your behalf, implementing and testing new creative campaigns. Our objective is to increase your revenue from the affiliate marketing channel by selectively recruiting the right affiliates for your network, increasing the number of affiliates who actively promote your site, and acting as your knowledgeable and proactive advocate. Your affiliates will appreciate the relationship we’ll develop with them on your behalf and this will translate to increased revenue for your business.
