One of the worst situations you can find yourself in is not being able to fulfill the orders you’ve worked so hard to generate. Prepare by assessing your previous holiday outbound shipping needs and adjust for this year by taking into account your forecast. Here are some considerations to keep in mind while you’re planning:
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Holiday Planning for Online Retailers: Shipping
Holiday Planning for Online Retailers: Promotions
This is separate from online marketing and a lot of what is mentioned below depends on what your platform can handle. If you have a flexible platform, you can get creative in the promotions you offer and that can open new doors to incremental sales.
When I set out to create promotions, I lay out some …
What Holiday Promotions Should You Do Online?
The holiday season tends to make or break many fiscal years and can be a time when owners and managers walk on pin-and-needles. Depending on what you’re selling, chances are there are many options for consumers to buy from and you need to set yourself apart from the competition. Promotions on your site can make …
