On March 23rd, Google announced a new feature that really gets me excited because of its impact on campaign optimization. This new feature is the Search Funnels report in AdWords. Anyone who does search marketing understands the concept of the search funnel and its importance to customer/client acquisition. Be on the lookout for this tool …
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Tag: ‘ppc’
Setting Up a Mobile PPC Campaign in AdWords
Look around you and observe how many smartphones are in people’s hands these days. Look at what people are using in your office, on your next flight, on the street and you’ll see more smartphones in their hands than ever before. The iPhone is a huge hit and Android and Blackberry devices are just as …
PPC Casestudy
Challenge
A west coast tanning salon chain is coming off it’s seasonal peak and entering what is historically the slow period. MJM’s challenge is to optimize the campaign so that traffic and conversions increase while controlling cost.
Medium
Paid Search (PPC/SEM)
Solution
The MJM Ecommerce team proactively sought to optimize the campaign to increase traffic and conversions while controlling …
Holiday Planning for Online Retailers: Paid Search
As you’re getting ready to ramp-up your PPC campaigns for the holiday be sure to check out the major retailers in your category for valuable competitive information. When you look at the major retailers or competition look for product identifiers. While you and a competitor might carry a similar product, your competition might use a …
Keyword Strategy
I was going through a potential client’s existing keyword list for their paid search campaign and found an incredible hodge podge of terms that indicated a lack of clear objectives and strategy.
Whether you’re starting a new campaign or reorganizing a current one, you should ask yourself several questions, but, there is one I want to …
